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Indian Grand Prix Yet to Get Formula Right to Win TV Ad Spot Bounty

Even as on-ground sponsorships for cars, drivers and teams are in place, ESPN Star Sports, the TV rights-holder of the Airtel Indian Grand Prix, has been unable to get premium rates for on-air advertising, signalling that advertisers continue to skip non-cricket sporting events on TV.

September 9, 2011 at 7:52 AM
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Read it at Financial Express

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Entertainment | Arts & Entertainment | September 2011

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