Home » Entertainment » Indian Grand Prix Yet to Get Formula Right to Win TV Ad Spot Bounty

Indian Grand Prix Yet to Get Formula Right to Win TV Ad Spot Bounty

Even as on-ground sponsorships for cars, drivers and teams are in place, ESPN Star Sports, the TV rights-holder of the Airtel Indian Grand Prix, has been unable to get premium rates for on-air advertising, signalling that advertisers continue to skip non-cricket sporting events on TV.

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Entertainment | Arts & Entertainment | September 2011

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